Monday, June 18, 2007

Summer Cool 101

Normally I wouldn't post an entire press release, but this one caught my eye today from the Press Office for Wines of Provence...and its very timely, given the heat wave here in Washington:

TOP 10 REASONS TO DRINK PROVENCE ROSÉ…NOW
Summer Cool 101


Time to shed the heavy sweaters and the itchy underwear for some more appropriate accessories…like a fresh glass of Rosé from Provence. The summer heat can melt one’s brain, so as a public service notice we suggest combating the issue with a chilled Rosé from Côtes de Provence, Côteaux d’Aix en Provence or Côteaux Varois en Provence. Here are 10 reasons to drink Provencal Rosé this summer.

10. THEY ARE FRESH, BUT IN A GOOD WAY

9. EVERYTHING IS PRETTIER IN PINK!

8. ROSÉS FROM PROVENCE ARE THE ORIGINAL, WHY DRINK ANYTHING ELSE

7. PEOPLE WHO DRINK PINK WINES EXUDE CONFIDENCE…EVEN IF THEY DRINK IT WITH THEIR PINKY FINGER IN THE AIR

6. ONE SIP AND YOU’LL BE TRANSPORTED TO A YACHT IN THE FRENCH RIVIERA SURROUNDED BY SUPERMODELS…OK, MAYBE NOT, BUT YOU’LL WISH YOU WERE

5. THE BOTTLE IS VERY SLIMMING

4. COMES IN HUNDREDS OF SHADES OF PINK TO MATCH YOUR NEW SUMMER WARDROBE

3. PINK IS THE NEW BLACK AND JUST AS VERSATILE

2. PROVENCE + ROSÉ + BRIOCHE FRENCH TOAST WITH STRAWBERRIES = PURE BLISS

1. Roh-ZAY! IT JUST SOUNDS BETTER WITH A FRENCH ACCENT


Go get a bottle of Provencal Rosé to enjoy during this heat wave...you can thank me later!

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